The Influence of Media Hype on Champions League Odds
Why Hype Skews Perception Every headline screams “underdog miracle” or “giant slayer” and the average fan drinks it like a cold lager on a scorching night. The problem? Those soundbites pump emotion, not data. A single tweet can turn a measured 3.2% chance into a frenzy of 5% chatter, and bookmakers scramble to keep up….